Dr. Brad Swift is one of the foremost experts on the subject of personal life purpose, having co-founded the Life On Purpose Institute in 1996 with his wife, Ann.
An avid student of the human development movement and New Thought, he specializes in life purpose coaching with individuals and groups.
For the past two decades Dr. Swift has been conducting an experiment. Is it possible to create a new context for life that is “divinely inspired” and true to his deepest values, his sense of what’s possible, and true to his soul and spirit? If it is possible, what will be the results? Will it enhance life? Will he experience a true sense of purpose and meaning? Will he know at the end of the experiment that his life has mattered? Says Dr. Swift, “So far, I’m positive and pleased with the experiment’s results.”
Here’s an interview we conducted with Dr. Swift.
Over the past 16+ years you have been a Life On Purpose Coach you’ve discovered that there are at least four major obstacles that keep many people from living on purpose. What is the first one?
The first obstacle that continues to prevent many people from living a life on purpose is that they’re not even asking the question, “What is my life purpose?” Now, the good news is that more and more people are starting to ask this question, and I think this is particularly true since the terrorist attack of 9/11, just over ten years ago. It appears to have awakened a lot of people to the fragility of life and the importance of knowing your true purpose in living. The other piece of good news is that if you’re reading this blog interview, you’ve almost certainly moved beyond this obstacle, so congratulation.
What is the second one?
Once people start asking the question, “What is my life purpose?” the next place they can get stopped, and a very common place to stay stuck for years, even decades is misidentifying what a life purpose actually is. You see, from the Life On Purpose Perspective, we’re now evolving a whole new way to relate to and think of life purpose. For many people, even today, if you ask them what do they consider a life purpose to be, the common thread of those answers would be this: “A life purpose is what I’m here to DO.”
And when you start with that definition as most people do, then when you get to the next question, “What is my life purpose?” they often misidentify their life purpose as their job, career or profession. In fact, that’s exactly what I did first time around. If anyone had asked me from about the age of seven to thirty-seven whether I knew my life purpose and if so, what was it, my reply would have been, “I sure do, and it’s to practice veterinary medicine.”
Another erroneous direction people can head down when they’re operating from this old “cultural perspective” that a life purpose is all about doing is to think that some primary role is their life purpose, like to be a good mother, parent, or provider. While all of these are important they simply aren’t a life purpose. After all, if you stop and think about it, shouldn’t your life purpose incorporate ALL of your life, not just some portions of it?
So, the Life On Purpose Perspective offers another, more holistic definition that goes like this:
A persons life purpose is the context, vessel or container into which you pour your life.
It’s more about who you are as a spiritual being and what you came to this life to be and to experience. When you “pour” your life into a clearly articulated life purpose, that life purpose has the power to shape and form ALL of your life. So, from this perspective, it’s possible to be living and experiencing your life purpose each and every moment of your life as you go about doing whatever your do. In fact, what you do becomes the various ways you’ve chosen to express your true purpose.
What’s the third obstacle?
The third obstacle is one of the most common as well as most pervasive and easiest to get stuck in. It’s fear and lack-based thinking. Again, the Life On Purpose Perspective suggests that we have not one, but two purposes, in the sense that we have two powerful forces in our life that can shape our lives and our experiences. One is your true, or as I like to call it, your Divinely Inspired Life Purpose, because that term helps me to remember that my true purpose is based in and arises from Universal Love, or my relationship with God or a Higher Power, or my spiritual life.
But we also have an Inherited Purpose that is based in fear, lack and a need to struggle to make it which often leads to a whole lot of unnecessary suffering. This is the lie that we’ve been telling ourselves since early childhood about ourselves and about life for so long that we’ve come to believe it to be true…and it’s not. But when the Inherited Purpose is “running the show” it sure feels true, and it can keep you stuck in survival as well as keeping you from knowing your true purpose. In fact, it’s also quite good at keeping you from living true to your Divinely Inspired Life Purpose unless you’ve done the work to uncover it.
You see, each of us has a unique Inherited Purpose of our own. While it’s somewhat valuable to know that part of being a human being is to have an Inherited Purpose, it’s far more valuable to know specifically what yours is. Then you can be much more effective at noticing when it begins to shape your life. You can then choose whether to have it continue to shape your life or choose to have your Divinely Inspired Life Purpose shape your life instead. I refer to this process as “Purposefully Pivoting” and it’s one of the most valuable of the sixteen Tools for Living On Purpose.
For example, my Inherited Purpose is “I must be smart and know all the answer, and I must work really hard so I won’t be poor and so people won’t leave me.” It was this Inherited Purpose that shaped much of my life to the point at around thirty-seven I was so turned off by life and so burned out as a vet that I seriously contemplated suicide. That’s how powerful the Inherited Purpose can be, especially when it’s allowed to operate in the background of our awareness.
Now today, I have the choice to have it shape my life or I can choose my Divinely Inspired Life Purpose which is: To live an inspired, inspiring and courageous life of purposeful, passionate, and playful service, a life of mindful abundance balanced with simplicity, and a life of spiritual serenity. It’s a whole lot more fun allowing my true purpose to shape my life, as well as being much fulfilling.
What’s the fourth obstacle that keeps people from knowing their purpose?
Well, let’s say someone has started to ask the question, “What is my life purpose?” And maybe they do really see that a life purpose is more about who they are as a spiritual being and what they came to life to be and to experience. And maybe they also realize to keep on the lookout for the fear, lack and struggle of the Inherited Purpose. What’s still left is the question, “But how do I go about clarifying my true purpose?”
Many people are missing a process for doing that, and are then left with the good ol’ “trial and error” approach. And truthfully, trial and error can work. The problem is that it can take thirty, forty, fifty, or more years. Recognizing this over fifteen years ago, I started asking some questions of my Divine Guidance. Questions like, “Does it really need to take us so long to finally get clear about our true purpose? Isn’t there some way to shorten the learning curve?” From those questions emerged the Life On Purpose Process that we’ve been so fortunate to be able to not only apply to our own lives here at Life On Purpose Institute but also to share with thousands of others through the years.
So, once someone finally does the work to become ‘crystal clear’ about their life purpose, is that it? Do we then live ‘happily ever after?’
Why of course. Seriously though, I have found that when people really embrace this Life On Purpose Perspective, when they take the time to clarify their true purpose, uncover their Inherited Purpose, and then use the Tools for Living On Purpose to design their life to be a true and authentic reflection of that purpose, the quality of their lives is greatly enhanced.
Does this mean you’ll never have an off day. No. Does it mean you won’t need to stay stuck in the fear, lack and struggle of the Inherited Purpose nearly as often or as long? Absolutely.