Measuring Happiness.

Managing Performance.

Marketing Smarter.

In the new Relationship Era, we help you make key business decisions, get better marketing results, build stronger customer and employee relationships and, ultimately, grow your business.

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Because customer and employee happiness is the most successful and proven growth strategy known to the business world - ever!

We make it easy to actually implement this growth strategy through...

Measuring

The simplest new way to get a lot more people to tell you exactly how happy they feel about your business - and why! Ditch the outdated surveys and finally hear from the usually silent majority in real-time.

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Managing

New Customer & Employee Happiness Scores® drive a modern team culture for continuous improvement across products and services whilst building loyalty and opportunities with easy one click conversations.

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Marketing

Fast-track your growth by targeting happy customers to spend more, more often, recommend friends, join your social channels and more. 10x your business results with smart campaigns based on real feelings.

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Four core elements of success.
One question to get them right.

Customer

Measure your customer happiness in real-time with the patented Customer Happiness Score ®. Collect more customer feedback than ever before and turn data into actionable insights.

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Employee

Measure employee happiness from recruitment to exit with your Employee Happiness Score ®. Collect real-time employee feelings so you can act fast to retain and motivate your employees.

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Product

Customer insight will drive your teams to automatically take the right actions. Your business will instantly become a self-correcting machine that’s in a continuous loop of improvement.

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Marketing

Segment your customers and send them on automated journeys based on how they feel. Emotional data is the missing piece of your CRM and will revolutionise your marketing results.

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Why choose The One Question?

The One Question that
truly matters

Collect actionable customer insight based on feelings to form the backbone of your growth strategy

The One Question that
truly matters

We’re the only platform that measures how happy your customers and employees are. No assumptions, no guesses, just customer and employee happiness.

Industry-leading
response rates

Get more employee and customer feedback than ever before simple one-question surveys

Industry-leading
response rates

Our simple, one-question surveys get more responses than any other method. Now you can finally hear from the silent-majority, not just a handful of personal opinions.

Simple and
easy to use

Manage and understand what your customers are telling you about their experience in minutes

Simple and
easy to use

Not only are our surveys easy for your customers, but your teams will master our intuitive platform in minutes. In just a few clicks you’ll discover how your customers and employees feel.

Real-time scores
for your business

Measure Customer Happiness accurately with a real-time Customer Happiness Score

Real-time scores
for your business

Measure your real-time business performance with your Customer Happiness Score ® and Employee Happiness Score ®. These scores make tracking your progress a breeze.

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Take your marketing
results to the next level

We’ve partnered with DigitalMarketer who offer the best digital marketing training in the world. You or one of your team can become trained and certified in all aspects of digital marketing and get even more from The One Question.

We proved the formula

We don’t just talk about it, we’ve proven everything we teach in our own businesses first. Developing The One Question over a number of years, we have proven it increases staff retention, improves products and services, boosts marketing results and strengthens our customer and employee relationships.

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