Spice up your restaurant business by adding these trends to your marketing menu It was a rocky year for restaurants in 2018. A number
Author Archives for Mike Scott
About Mike Scott
Mike Scott is a Customer Happiness thought leader, a digital marketing and social media expert, and CEO of The One Question.
‘Business is business’ so the saying goes, but when it’s your business, business is always personal! You don’t want to read derogatory remarks
Your workplace culture reflects the personality of your business. Although it’s intangible it has a real effect on the health of your organisation. Your
Feelings exist to drive behaviours. This is why emotional marketing is so effective at capturing consumer attention. Story-telling evokes strong emotions that draw people
Workplace culture is part of a business’ identity and it has a huge influence on the employees who operate within it. This influence can
Even if you don’t know Net Promoter Score by name you’ll almost certainly recognise the question, ‘How likely are you to recommend our business
When your livelihood rides on making the right decisions it’s essential to know all the facts. All too often people run their businesses blind.
When pondering business growth ideas, customer feedback rarely crops up. And yet, having a cohesive customer feedback strategy can give you all the insight
Quick and easy surveys are an integral part of an effective feedback strategy. Why? Because your customers don’t have the time or inclination to
Time is money and that’s why many business owners choose not to respond to online reviews. They feel like their time is better spent