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10 things you might not know about TripAdvisor

Gary Bartley Gary Bartley September 18th 2019 2 Minute Read
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Gary Bartley

September 18th 2019

2 Minute Read

TripAdvisor is the number one website in the world when it comes to online reviews about anything hospitality and is essentially the Google of the travel and food world. Yet, so many business owners who rely on it for a good huge proportion of their business, don’t know as much about it as they think.

Test your knowledge of the review giant and see how many of our top 10 interesting facts about TripAdvisor you know.


1. It began above a pizza shop

The platform was founded in February 2000 by Stephen Kaufer and Langley Steinert in a small office above a pizza shop called Kosta’s in Needham, Massachusetts. I wonder how high they rated the pizza?


2. It wasn’t always about reviews 

The website was originally created to be a B2B tool, not a customer review site. But once the travel community took over, the site quickly evolved. 

Kaufer has stated that: “We started as a site where we were focused more on those official words from guidebooks or newspapers or magazines”.


3. The TripAdvisor logo 

Millions of consumers have seen the famous TripAdvisor owl logo, but how many know why one eye is red and the other is green? The two colours symbolise the way travellers choose where to go, green being the place to try and red being the place to avoid.

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4. It’s a global phenomenon in every corner of the world

Did you know there are reviews on TripAdvisor for businesses in every country in the world? The most reviewed nation being the USA, the least reviewed is Tuvalu.


5. London is the most reviewed city on TripAdvisor

The most reviewed city in the world is London, the capital of England now has well over 1.8 million reviews of the city’s hotels, restaurants and attractions.


6. It’s bigger outside the USA

There has been a massive growth in the global travel community. Although the site’s popularity originated in North America, the majority of its traffic now comes from outside of the United States.


7. There are more restaurants listed than hotels

Lots of people see the site as just a platform for hotels, however, there are actually more restaurants listed on TripAdvisor than places to stay.


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8. TripAdvisor is no longer just about reviews

Travellers can now use the platform as a method to compare prices, check availability and book their stay without even leaving the site.


9. Captains House Inn was the first-ever review

The original traveller review was of Captains House inn in Chatham, Massachusetts, which earned a rating of four bubbles in February 2001!


10. The average rating is over 4

Despite many hospitality businesses associating TripAdvisor with being the place unhappy customers let loose, the majority of the reviews on TripAdvisor are in fact positive. The average bubble rating is more than 4 out of 5.


That completes the list of the 10 TripAdvisor facts that we bet you didn’t know. Let us know your favourite in the comments.

Feel we’ve missed any? Let us know! We’d love to hear your facts.

Keywords: Tripadvisor ; tripAdvisor ; tripadvisor ; TripAdvisor ;


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Gary Bartley Gary Bartley

Gary is on a mission to help businesses understand the role that customer and employee happiness plays in their success.

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