The One Question Blog

News, views and essential resources that will help you grow your business

Latest posts

Find Out What 3 Apprentice Stars Said When We Asked Them About Customer Happiness

3 Minute Read

Discover what previous The Apprentice contestants Khadija Kalifa, Michaela Wain and Joanna Jarjue had to say about the importance of Customer Happiness.

What's the cost of a bad business decision? (and how to prevent it)

2 Minute Read

Working out whether a decision is right for your business can be hard. Use these simple questions to ensure that your decision is an informed one.

What is the Customer Happiness Score and why should you be measuring it?

8 Minute Read

Discover why the Customer Happiness Score is the key to unlocking business growth. This simple score between 0-100 will be a game-changer for your business

NPS vs CHS: Which is right for my business?

11 Minute Read

NPS is used by lots of businesses to measure customer loyalty. But how does it compare to CHS, the world's only measure of customer happiness in real-time?

What is The One Question?

9 Minute Read

Discover The One Question that matters most in business. By understanding this question, and how to answer it, you will unlock your business' potential.

5 things wrong with Net Promoter Score (NPS)

7 Minute Read

Still using Net Promoter Score? Find out why its flawed and discover an alternative that will improve your customer feedback today!

Customer Satisfaction vs Customer Happiness - What is the difference?

4 Minute Read

Customer satisfaction is no longer enough for your customers. Find out why you need to make your customers happy instead, and how it can grow your business

What is NPS?

5 Minute Read

NPS is a well known metric used for business, discover how it works, what it actually is, and more in this short 5 minute read.