Categories for Marketing

How emotional segmentation can boost your marketing ROI

December 13, 2018

Leave your thoughts

Feelings exist to drive behaviours. This is why emotional marketing is so effective at capturing consumer attention. Story-telling evokes strong emotions that draw people

3 reasons why you should always respond to online reviews

December 11, 2018

Leave your thoughts

Time is money and that’s why many business owners choose not to respond to online reviews. They feel like their time is better spent

How to improve your online reviews in 10 minutes per day

December 6, 2018

Leave your thoughts

Word of mouth has moved online, infinitely extending the reach of customers who love and loathe your business. The stakes are high and so

How to improve your business’ online reviews

December 3, 2018

Leave your thoughts

Enter your text here… Word of mouth has moved online, infinitely extending the reach of customers who love and loathe your business. The stakes

The ‘why’ and ‘how’ of responding to positive TripAdvisor reviews: 5 templates for restaurants

May 3, 2018

In life, if someone gives you a compliment what do you do? Bask in their praise? Laugh it off? Modestly bat their comments away?

How to deal with negative online reviews (A step by step process)

December 15, 2017

Leave your thoughts

Dealing with negative online reviews has become part and parcel of everyday life for most organisations. In fact, managing their online reputation is now

28 Statistics that prove your online reputation matters (a lot)

December 1, 2017

Leave your thoughts

The internet has transformed the way consumers research and make their buying choices. People used to rely on friends, family and loved ones for