What is GDPR?
GDPR (General Data Protection Regulation) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union.
At The One Question, we’ve worked hard to ensure that we are compliant with all obligations and to ensure that we remain transparent about the data we hold and how we use it.
What are Consent Messages?
Consent messages are included in The One Question platform as a part of ensuring that it is GDPR compliant. Consent messages ensure that all of your customers’ data is collected, stored and processed according to their needs and wants. Consent messages provide you with the ability to communicate with your customers after collecting their details via a survey.
The One Question platform enables you to provide consent message/s on App and Landing Page surveys. App and Landing page surveys require to have at least one primary consent message to ask your customers would like to receive further communication, marketing, offers. Any additional consent messages can ask anything – it is completely customisable.
The consent messages will appear on the email page of the survey where your customers are asked to provide their name and email address.
Consent Messages purpose
The purpose of consent messages is to protect your customers’ data and to ensure that it is used in a way that offers them value. From using consent messages you will be able to know which of your customers you can contact and how.
When a customer provides their email address for one purpose, it does not mean that they can be contacted for any reason – they must consent for different reasons.
Consent messages are beneficial to a business as they give you the ability to store and use your customer data in accordance with GDPR. When a customer has given consent for a business to reply to their feedback, they will be expecting a reply, and therefore be more likely to respond. This means that you will know which of your customers want to receive your marketing, resulting in your engagement going up.
Examples of Consent Messages
To make sure your consent messages are GDPR compliant we have a few examples to help you on your way to creating your own.
Here’s a good example of asking for consent in a [tooltip tip=”This allows your customers to consent to each way you intend to use their data separately”]granular[/tooltip] way.
GDPR requires that consent must be [tooltip tip=”when asking for consent, it needs to be separate from other terms and conditions”]unbundled[/tooltip]. A bad example of this is below.
This would not be GDPR compliant as it is asking several questions at once, and is unclear to the customer what they are consenting to.
Here is a good example of an unbundled consent message.
The consent message is clear and easy for the customer to understand what they are consenting to.
How do Consent Messages work?
Consent messages are created and managed on the consent messages page under Settings in The One Question platform. Consent messages are managed per team – each of your teams can contain as many consent messages as required, but there is a limit of three per survey. If a consent message is created or edited in one team, it does not affect any consent messages in any other teams.
If you edit an existing consent message that is appearing in a survey, it will automatically update the message in any surveys that it appears in within that team.
The primary subscription consent message should focus on the main way in which you will use your customers’ email addresses, for example how you intend on replying to their feedback for future marketing.
The subscription consent message is mandatory for all app and landing page surveys, you will not be able to collect your customers’ email addresses without asking for their consent. The only answers available for your customers’ to select is either yes or no, this cannot be edited.
Your customer will still be able to complete your survey no matter which option they select, it isn’t mandatory for them to select yes to the consent message in order for them to send you their feedback.
What is the difference between subscription Consent and Additional Consent Messages?
Subscription consent messages solely focus on how you will use your customers’ data, and how you intend on replying to their feedback for future marketing.
Additional consent messages can be used for other topics, for example, you could ask your customers if they would be happy for you to reply to their feedback. You could also use consent messages as an opportunity to ask any yes/no questions that you may want to ask your customers in addition to your survey question.