Categories for Marketing

How to get to the top of TripAdvisor

10 things you might not know about TripAdvisor

April 1, 2019

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How well do you know TripAdvisor? Test your TripAdvisor knowledge against our top 10 list of TripAdvisor facts! TripAdvisor is now the number one

how to make the most from changes to TripAdvisor

What you need to know about new changes to TripAdvisor

March 28, 2019

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 What are the changes to TripAdvisor and why do they matter? The travel world is buzzing with speculation about TripAdvisor. The review giant announced

changes to TripAdvisor

How to get to the top of TripAdvisor

March 26, 2019

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  As someone working in hospitality you’ve probably got a love/hate relationship with online review websites – or may be you have been scratching

The best hotel marketing strategy you can implement

March 25, 2019

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Marketing and hospitality has changed dramatically in the hotel industry in recent years. Whether it is fueled by changing consumer trends, rising customer expectations,

5 restaurant marketing ideas

5 restaurant marketing ideas to try in 2019

March 25, 2019

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What are the ingredients you need for creating a great restaurant marketing plan? Of course, the venue is vital – both its location and

Responding to positive TripAdvisor reviews

The ‘why’ and ‘how’ of responding to positive TripAdvisor reviews: 5 templates for restaurants

March 25, 2019

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How do you respond to positive TripAdvisor reviews? In life, if someone gives you a compliment what do you do? Bask in their praise?

Food trends in 2019

Food trends in 2019 to try in your restaurant business

February 27, 2019

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Spice up your restaurant business by adding these trends to your marketing menu It was a rocky year for restaurants in 2018. A number

TripAdvisor: What’s the cost of a bad TripAdvisor review to your restaurant?

February 25, 2019

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‘Business is business’ so the saying goes, but when it’s your business, business is always personal! You don’t want to read derogatory remarks or

Changes to TripAdvisor

Managing negative TripAdvisor reviews in your restaurant

February 21, 2019

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Restaurants > Online Reviews Negative TripAdvisor reviews can feel like a personal affront to your business. Who are these people coming in your restaurant,

How emotional segmentation can boost your marketing ROI

December 13, 2018

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Feelings exist to drive behaviours. This is why emotional marketing is so effective at capturing consumer attention. Story-telling evokes strong emotions that draw people