Categories for Marketing

best hotel marketing strategy

The best hotel marketing strategy you can implement

March 25, 2019

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Marketing and hospitality has changed dramatically in the hotel industry in recent years. Whether it is fueled by changing consumer trends, rising customer expectations,

5 restaurant marketing ideas

5 restaurant marketing ideas to try in 2019

March 25, 2019

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What are the ingredients you need for creating a great restaurant marketing plan? Of course, the venue is vital – both its location and

Responding to positive TripAdvisor reviews

The ‘why’ and ‘how’ of responding to positive TripAdvisor reviews: 5 templates for restaurants

March 25, 2019

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How do you respond to positive TripAdvisor reviews? In life, if someone gives you a compliment what do you do? Bask in their praise?

Food trends in 2019

Food trends in 2019 to try in your restaurant business

February 27, 2019

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Spice up your restaurant business by adding these trends to your marketing menu It was a rocky year for restaurants in 2018. A number

TripAdvisor: What’s the cost of a bad TripAdvisor review to your restaurant?

February 25, 2019

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  ‘Business is business’ so the saying goes, but when it’s your business, business is always personal! You don’t want to read derogatory remarks

Managing negative TripAdvisor reviews in your restaurant

Managing negative TripAdvisor reviews in your restaurant

February 21, 2019

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Restaurants > Online Reviews Negative TripAdvisor reviews can feel like a personal affront to your business. Who are these people coming in your restaurant,

How emotional segmentation can boost your marketing ROI

December 13, 2018

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Feelings exist to drive behaviours. This is why emotional marketing is so effective at capturing consumer attention. Story-telling evokes strong emotions that draw people

3 reasons why you should always respond to online reviews

December 11, 2018

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Time is money and that’s why many business owners choose not to respond to online reviews. They feel like their time is better spent

How to improve your online reviews in 10 minutes per day

December 6, 2018

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Word of mouth has moved online, infinitely extending the reach of customers who love and loathe your business. The stakes are high and so

How to improve your business’ online reviews

December 3, 2018

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Enter your text here… Word of mouth has moved online, infinitely extending the reach of customers who love and loathe your business. The stakes