What is GDPR?
GDPR (General Data Protection Regulation) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union.
At The One Question, we’ve worked hard to ensure that we are compliant with all obligations and to ensure that we remain transparent about the data we hold and how we use it.
What are Consent Messages?
Consent messages are included in The One Question platform as a part of ensuring that it is GDPR compliant. Consent messages ensure that all of your customers’ and employees data is collected, stored and processed according to their needs and wants. Consent messages provide you with the ability to communicate with your customers’and employees after collecting their details via a survey.
The One Question platform enables you to provide consent message/s on App and Web Link surveys. App and Web Link surveys can have at least one subscription or marketing consent message to ask your customers and employees would like to receive further communication, marketing or offers.
The consent messages will appear on the email page of the survey where your customers or employees are asked to provide their name and email address.
Consent Messages purpose
The purpose of consent messages is to protect your customers’ and employees data and to ensure that it is used in a way that offers them value. From using consent messages you will be able to know which of your customers or employees you can contact and how.
When a customer or employee provides their email address for one purpose, it does not mean that they can be contacted for any reason – they must consent for different reasons.
Consent messages are beneficial to a business as they give you the ability to store and use your customer data in accordance with GDPR. When a customer has given consent for a business to reply to their feedback, they will be expecting a reply, and therefore be more likely to respond. This means that you will know which of your customers want to receive your marketing, resulting in your engagement going up.
Examples of Consent Messages
To make sure your consent messages are GDPR compliant we have a few examples to help you on your way to creating your own.
Here’s a good example of asking for consent in a granular way.
GDPR requires that consent must be unbundled. A bad example of this is below.
This would not be GDPR compliant as it is asking several questions at once, and is unclear to the customer or employee what they are consenting to.
Here is a good example of an unbundled consent message.
The consent message is clear and easy for the customer or employee to understand what they are consenting to.
How do Consent Messages work?
Consent messages are created and managed on the consent messages page under Settings in The One Question platform. Consent messages are managed per instance – each instance can contain as many consent messages as required, but there is a limit of three per survey. If a consent message is created or edited in one team, it does not affect any consent messages in any other teams.
If you edit an existing consent message that is appearing in a survey, it will automatically update the message in any surveys that it appears in within that team.
The subscription consent message should focus on the main way in which you will use your customers’ email addresses, for example how you intend on replying to their feedback for future marketing. The only answers available for your customers’ to select is either yes or no, this cannot be edited.
Your customer or employee will still be able to complete your survey no matter which option they select, it isn’t mandatory for them to select yes to the consent message in order for them to send you their feedback.
What is the difference between Subscription and Marketing Consent Messages?
Subscription consent messages are there to ask your contacts to agree to the use of their data. The response to the subscription consent message determines the contact status within the platform.
Marketing consent messages are to ask anyone completing your app or web link surveys more questions. These can be related to marketing, data processing or any other way that you may use the data you’re collecting.