Marketing

Personalise your marketing using customer
emotions to get even better results

Grow your customer list and enrich your email marketing systems with feelings, to personalise email journeys and get more conversions. Emotional data is the missing piece of your CRM that will drive your marketing results to new heights.

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How it works

We help you understand how your customers feel, so you’ll know which customers will become loyal, who will recommend you, and who could damage your online reputation.

1Measure

1Measure

Discover exactly how your customers feel in the moment. Use email, web-based, NFC, QR and tablet-based surveys to get customer feedback at every touch point.

2Integrate

2Integrate

Enrich your database with your customer feelings. Emotional data is the missing piece of your CRM and email marketing systems and will unlock the best way to segment your audience.

3Market

3Market

Personalise your marketing messages so the right people receive the right messages at the right times to achieve the best marketing results.

How it will help you

Supercharge your marketing campaigns

Enrich your existing CRM with customer feelings; the missing piece of your data. Segment your database by how they feel and create different email journeys, with different messages, for each audience.

By focusing on the right customers with the right messages at the right time, you will achieve more conversions and a better ROI from your marketing campaigns.

Enrich your existing CRM with customer feelings; the missing piece of your data. Segment your database by how they feel and create different email journeys, with different messages, for each audience.

By focusing on the right customers with the right messages at the right time, you will achieve more conversions and a better ROI from your marketing campaigns.

Grow your email
marketing database

Grow your email
marketing database

Embrace customer feedback to grow your marketing lists by acquiring new customers’ marketing details when they leave feedback via a tablet or web-based survey. Then, simply add the opted-in customers to your CRM.

By adding more GDPR-compliant leads to your database, along with how they feel, you will open up new opportunities to create loyalty clubs or personalise email automations.

Boost your social media
following and engagement

Identify your happiest customers and upload them as a custom audience on your social media platforms. Target these customers with adverts and promoted posts to increase your following and engagement.

Find new customers who are most like your happiest customers by creating a lookalike audience to find new prospects who are likely to buy from you.

Identify your happiest customers and upload them as a custom audience on your social media platforms. Target these customers with adverts and promoted posts to increase your following and engagement.

Find new customers who are most like your happiest customers by creating a lookalike audience to find new prospects who are likely to buy from you.

Protect your online reputation
from damaging reviews

Protect your online reputation
from damaging reviews

We help you and your customer service teams identify unhappy customers who will complain online. Empower these teams to use the built-in conversations platform to resolve issues directly, before they go public.

By swiftly addressing these issues, you avoid complaints reaching social media or review websites, protecting your well-earned online reputation from being ruined.

Rank and rate higher on review websites
to attract more customers for free

We help you and your team identify your happiest customers who are likely to sing your praises. Then, encourage your teams to thank them for their feedback and ask them to leave you an online review.

A consistent stream of quality reviews will boost your ranking in no time, helping your business regularly appear higher in online searches and acquire more organic customers.

We help you and your team identify your happiest customers who are likely to sing your praises. Then, encourage your teams to thank them for their feedback and ask them to leave you an online review.

A consistent stream of quality reviews will boost your ranking in no time, helping your business regularly appear higher in online searches and acquire more organic customers.

Increase conversion rates with
excellent social proof

Increase conversion rates with
excellent social proof

Use social proof to strengthen your marketing message. Verified comments from your happiest customers help campaigns convert, improving results to earn more revenue and achieve a higher ROI.

There’s no need to search across the web for customer comments, now you can easily access and share them with the world on social media and your website.

Business insight in minutes, not weeks.

We’ve designed our platform to be simple and easy to use, so everyone can understand exactly how their customers and employees feel in minutes.
  • Create professional surveys easily, no coding required
  • Hit send and get responses in a matter of minutes
  • View your real-time Customer Happiness Score ® from your dashboard
  • See comments arrive in real-time and respond to them in one click
  • Integrate The One Question with your CRM and analytics tools
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